Proposing New Interior Value with a Focus on People and Their Lifestyles
Panasonic Automotive has begun to shift its business model from responding to requests from car manufacturers to proposing innovations directly to car manufacturers. This article introduces the team of marketing, technology, and design professionals spearheading this transition.
Creating better cars faster and together
Against the backdrop of the development of CASE (Connected, Automated driving, Sharing, and Electrification), the burden of car development is increasing like never before. Panasonic Automotive Systems Co., Ltd. has established a new software development process through co-creation with Mazda Motor Corporation. The technology is being used in the development of a drive recorder control function for the MAZDA CX-60 connectivity master unit for the domestic market, which went on sale in Japan this fall.
Even inexperienced drivers feel safe. Towards zero traffic accidents in society
While automobiles are becoming increasingly popular and convenient with enhanced functions to support driving, there is no end to the number of traffic accidents. The installation rate of in-vehicle rear cameras is increasing, as evidenced by the standardization of in-vehicle rearview cameras in North America (FMVSS 111), and the refinement of standards in Japan for devices for means of rear visibility or detection (UN-R158) in vehicles.
Strada — Striving to Be the First in the Industry
This article introduces the story behind the development and promotion of Panasonic's car navigation system, Strada, which has been many firsts in the industry, such as its floating structure and use of OLED screens.
Panasonic’s MaaS Project in Muroran City, Hokkaido
Introducing the Muroran MaaS project, built on a desire to make a difference in a local community with a variety of mobility-related issues.
Contributing to the Safety and Security of Connected Cars with Technology Accumulated over More than 30 Years
We protect, monitor, and respond to vehicles from cyber-attacks with our top-level technological capabilities in Japan, the Americas, and Europe. We are making a difference for our global customers.
Utilizing 3D Graphics and Customer Organizational Skills to Provide a New Experience
Products offered by Automotive Systems are used in every part of the automobile, from small parts such as in-vehicle cameras to key components such as mirrors.
Gemba Innovation Dramatically Improves Management Power
Panasonic Automotive Systems Co., Ltd. in Tsuruga is promoting the Panasonic Group company-wide project, Gemba (operational frontlines) Innovation, ahead of other manufacturing sites.
Using Technology to Maximize Appeal
PCE’s “Hospitality System” provides comprehensive support for customers from the moment they arrive until they leave.
Intensive human research to create a unique sensation
The combination switch is the key interface between the car and the driver. Therefore, we have intensively studied human beings.