We envision a world where comfort and
peace of mind accompany every journey.
We welcome
you
to the Joy in Motion design studio,
a hub for sharing and spreading
“Joy in Motion”
while connecting it to the future.
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Settling into a spot, cherishing family time, or
getting a good night’s sleep
—we all aim for ease and comfort.
We believe in that same peace of mind
for those on the move.
We have always “led from the
heart”
when designing for mobility,
striving to create true “Joy in Motion.”
The following introduces our six “Joy in Motion”
commitments—our way of
delivering joy through our
business as well as exploring future “Joy in
Motion”.
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Our 6 “Joy in Motion” design
commitments
Providing
safety for all
car occupants
1
Contributing to safety on all fronts: hazard avoidance, accident support, parked-car security, and safe and secure automated driving. Our goal is to eliminate all car-related anxieties, ensuring your peace of mind when you’re on the move
-
Ease physical/mental stress while on the move
-
Detect and notify
of surrounding dangers -
Reduce user burden
post-accident -
Ensure smooth navigation
to your destination -
Car security
when not in use -
Smooth EV
recharging
Redefining
cars as
blissful spaces
2
Optimizing all interior functions—controls, A/C, acoustics, etc.We redefine cars as living spaces with maximum relaxation and freedom for every journey.
-
Make every mobility experience more enjoyable
-
Create personalized
in-car spaces -
Design stress-free driving and in-car environments
Expanding
the potential
of cars
3
Trailblaze new uses for cars—immersive mobility and non-transport potential.We are broadening automotive possibilities, making them ultra-convenient and ultra-fun.
-
Create new ways
to use in-car space -
Generate immersive
mobility experiences -
Link car and lifestyle services
-
Reveal the serendipity that brings joy on the road
Digitalizing
for smarter
mobility
4
Streamline mobility methods with optimal digital solutions.Our goal is to enhance transportation intelligence, making personal, public, and business (logistics/passenger) mobility smarter and savvier than ever.
-
Optimize all essential
driving operations -
Support safe driving
for business travelers -
Lead the charge
for next-gen vehicles
Energizing
communities
through
mobility
5
Champion thriving communities through transportation, public works, and tourism.We actively foster sustainable and dynamic communities, encourage adaptability to change, and promote active mobility for all.
-
Develop public transit alternatives to personal cars
-
Optimize regional infrastructure development
-
Bolster tourism with mobility options
-
Promote cars
as community lifelines
Exploring
future
Joy in Motion
Exploring the endless possibilities of “Joy in Motion” through
R&D to discover new dimensions of comfort.
We will continue
to serve as the “Joy in Motion” design company, creating future “Joy
in Motion” for people everywhere.
Introducing our company philosophy —
the story behind our goal to
design “Joy in Motion” for you, society, and the planet for a sustainable, mobility society.