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Joy in Motion

Settling into a spot, cherishing family time, or
getting a good night’s sleep
—we all aim for ease and comfort.
We believes in that same peace of mind for
those on the move.
We have always “led from the heart” when
designing for mobility,
striving to create true “Joy in Motion.”

MISSION VISION
MOVIE

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our purpose of existence

Create a sustainable
mobility-society
to promote a better life
for everyone.

The sustainable mobility-society we are striving to create is an ideal society that can realize sustainable mobility
by solving the social issues associated with the means of mobility,
including environmental issues due to vehicle emissions, traffic congestion due to urbanization,
the elimination of traffic accidents, and the need for safe and secure moving world as realized due to the coronavirus pandemic.

The role of companies is to contribute to solving environmental issues from a long-term perspective.
We are dedicated to becoming a mission-driven company where all of our decisions and actions are aimed at achieving this goal.

The ideal state we aim
for in 2040 and the value we provide

The “Joy in Motion”
design company

Settling into a spot, cherishing family time, or
getting a good night’s sleep
—we all aim for ease and comfort.
We believes in that same peace of mind for those on the move.
We have always “led from the heart” when designing for mobility,
striving to create true “Joy in Motion.”

Greater peace of mind allows for
a more mobile you.
And that greater mobility invites heartfelt encounters that bring joy.
Creating a “sustainable mobility society” is what we’re all about.

We start with safety and security.
We then add personal comfort
and protections for the environment.
The results? “Joy in Motion”
for you, society, and the planet.

Ensuring comfort and peace of mind
for everyone on the move.
The “Joy in Motion” design company.

our principle

  • Integrity

    Execute work with integrity and honesty, honoring society, customers, and users.

  • Teamwork

    Achieve the ultimate teamwork by leveraging our differences and enhancing individual strengths.

  • Adaptability

    Create value from the user‘s perspective by adapting based on human emotions and social trends.

  • Challenge

    Think out of the box, explore a bold future, and challenge ourselves to do better every day.

  • Productivity

    Achieve the highest
    productivity in the
    world through
    exemplary work and
    extraordinary speed.

Expressing our Mission and Vision

Heartmotive Connecting Our Hearts to the Journey